Friday, 28 October 2011

Arthur & Betty Debut Collection

"Arthur & Betty is a contemporary, designer label for fashion conscious individuals who work hard and play hard! Most people enjoy shopping and spending their money on looking and feeling great, but often they don’t have the time or the energy to trawl from shop to shop looking for work or evening wear, trying on several different outfits in various shops to see if they fit!This is where Arthur & Betty enter the market.

Lauren Lewsey came up with the concept in September 2010, after hearing from her friends and colleagues how much easier life would be if they had one outfit for work that with a few tweaks, they can wear straight out in the evening! Lauren approached her very talented friend, Eva Georgiou and asked her to be Chief Designer for the brand. Since then Lauren & Eva have been busy working hard to create a stunning ready to wear range, for all you fashionistas out there!

The first collection comprises of luxurious tailored skirts and trousers, made from the finest wool and cashmere, through to stunning evening dresses and jumpsuits in elegant silks and satins. Many pieces from the collection have been designed so you can wear them to work and then simply by accessorising and changing your hairstyle or make up, you transform your work wear into glamorous party wear! We are also very pleased to announce that the stunning Imogen Leaver, from Britain and Ireland’s Next Top Model, is the face of our first collection!

Their mission- Contemporary, retro clothing with a funky edge for work and play.

If you want to see more check the website for their debut lookbook, but if you can't wait, be sure to catch them at "Essex Fashion Week" tomorrow....

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